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Where the Wild Things Start: How Nicole Rycroft’s Early Love of Nature Inspired Her Environmental Career

Disruptive Innovations
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Ashoka Fellow Nicole Rycroft is protecting ancient forests by working with global book publishers, newspapers, magazines, and fashion brands to shift to alternative and sustainably produced wood-based fabrics and paper. Her environmental NGO Canopy counts more than 750 large customer companies from H&M to publishers of the Harry Potter series as partners in this fight.

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Issue 36 | Disruptive Innovations