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Where the Wild Things Start: How Nicole Rycroft’s Early Love of Nature Inspired Her Environmental Career

Disruptive Innovations

Ashoka Fellow Nicole Rycroft is protecting ancient forests by working with global book publishers, newspapers, magazines, and fashion brands to shift to alternative and sustainably produced wood-based fabrics and paper. Her environmental NGO Canopy counts more than 750 large customer companies from H&M to publishers of the Harry Potter series as partners in this fight.

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Issue 36 | Disruptive Innovations